Next Patient Dental

Selected results

Campaign reports.

Two dental practices, the same 30-day period, and the same metric: messaging conversations started and what each one cost in ad spend.

LV Dental

Las Vegas, Nevada

622 messaging conversations at $11.44 each across four Meta campaigns

Inquiry generation through testimonial-led and crown-specific Messenger campaigns running side by side in one market.

Conversations
622
Cost each
$11.44
Read campaign report

Dr. Kronquist / Sunset Dental Group

Santa Ana, California

165 messaging conversations at $15.68 each from local Messenger campaigns

Local inquiry generation with a campaign structure that included an English and Spanish build for the Santa Ana market.

Conversations
165
Cost each
$15.68
Read campaign report

Source and methodology

  • Source: Meta Ads Manager, reviewed September 8, 2026.
  • Reporting period: August 9 – September 7, 2026 (30 days).
  • Cost per conversation = ad spend divided by messaging conversations started, rounded to the nearest cent.
  • Ad spend is media paid to Meta. It excludes agency management fees and any production costs.
  • Messaging conversations are inquiries — not verified appointments, patients, or revenue. Conversation events count started conversations, not unique people, so one person may appear more than once. Results vary.