Dr. Kronquist / Sunset Dental Group · Santa Ana, California
165 messaging conversations at $15.68 each from local Messenger campaigns
Local inquiry generation with a campaign structure that included an English and Spanish build for the Santa Ana market.
August 9 – September 7, 2026 (30 days)
- Messaging conversations
- 165
- Cost per conversation
- $15.68
- Ad spend
- $2,586.59
- Impressions
- 134,578
Campaign report / verified account data
Campaigns that delivered in this period
| Campaign | Conversations | Ad spend | Cost / conversation | Impressions |
|---|---|---|---|---|
| Santa Ana | DM | EN+ES | Jun 2026 | 89 | $1,294.76 | $14.55 | 66,544 |
| Engagement Campaign | June | Messenger | 76 | $1,291.83 | $17.00 | 68,034 |
| Total | 165 | $2,586.59 | $15.68 | 134,578 |
Cost per conversation, side by side
- Santa Ana | DM | EN+ES | Jun 2026$14.55
- Engagement Campaign | June | Messenger$17.00
Inside Santa Ana | DM | EN+ES | Jun 2026
Ad-level rows from the Ads tab within the Santa Ana campaign. They sum to the campaign total above (89 conversations / $1,294.76).
| Ad | Conversations | Ad spend | Cost / conversation |
|---|---|---|---|
| Comprehensive | ES | 59 | $678.30 | $11.50 |
| Comprehensive | EN | 23 | $469.90 | $20.43 |
| Emergency | EN | 7 | $146.56 | $20.94 |
Actual ad headline: “Atención dental completa, todo en un consultorio”
Approach
- Local Messenger campaigns for the Santa Ana market.
- One campaign ran separate English and Spanish comprehensive-care ads for the Santa Ana market, alongside an English emergency-care ad.
- The Spanish creative led with full-service care under one roof — cleanings, crowns, implants, and Invisalign — from a trusted local team, and asked people to message to arrange a visit.
What we took from it
Inside the bilingual Santa Ana campaign, the Spanish comprehensive-care ad produced 59 conversations at $11.50 each while the two English ads produced 30 conversations at roughly $20 each. Different audiences see different ads, so this is not evidence that Spanish creative causes cheaper results — but it does show this market responded to a full-service, one-office message in Spanish, and it gives a concrete starting point for bilingual local campaigns.
Source and methodology
- Source: Meta Ads Manager, reviewed September 8, 2026.
- Reporting period: August 9 – September 7, 2026 (30 days).
- Cost per conversation = ad spend divided by messaging conversations started, rounded to the nearest cent.
- Ad spend is media paid to Meta. It excludes agency management fees and any production costs.
- Messaging conversations are inquiries — not verified appointments, patients, or revenue. Conversation events count started conversations, not unique people, so one person may appear more than once. Results vary.